Our funnel identifies a user and measures the conversion rate from one step to the next step. We need to identify the pain points at each step to boost conversion rates. A Growth Funnel is a bit different from a UX Funnel. The Growth Funnel should be a single instance across the system. It is core to the strategy and to every member of the team. Once we discover our Growth Funnel, it seldom changes. UX Funnels are a design tool. They can change all the time with different experiments.
Growth Funnel
Proposed steps:
Visit a website.
Subscribe.
Participate.
Create a new Site.
Share the Site.
Invite another user.
UX funnels
Web UX Funnels
Subscribe
Visit a web
Click subscribe button
Enter email
Click Save Email button
Participate
Visit a web
Open the comment section
Reply/create new comment input box
Start identity creation (can be bypassed)
Complete identity form (can be bypassed)
Publish comment
Desktop UX Funnels
Participate
Edit a document
Publish a document
Navigate documents
Search
Create a site
Click Publish site to a domain button
Select Domain options from float window
Create a seed host account (optional)
Login to Seed Hypermedia hosting
Finish publishing
Invite another user.
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